The ABA has a unique partnership with the FCC that allows us to train stations on all FCC rules, have an ABA inspector audit all practices, and when passed, give stations a 3-year moratorium on most FCC inspections. This “ABIP” project will continue to be offered in 2021.
The ABA is once again dedicating an unprecedented level of financial resource to FULLY FUND paid internships at member stations throughout 2021. Our goal is to inspire new careers and innovation across Arizona.
All ABA training will be FREE in 2021 and focus on three areas. First, our P1 Training will offer on-demand digital courses in most broadcast disciplines, including media sales, marketing, management, content and HR. Second, we will provide one-on-one expert training to help new AEs get up and running with sales more quickly. Our program is built around a 7-week on-boarding program that includes personalized training and one-on-one feedback from our trainer. Third, the ABA will continue hosting monthly digital live events to talk about new trends, sales needs and leadership.
The ABA continues to put extensive resources into broadcast lobbying efforts. Once again in 2021, we’re funding the only lobbyist on behalf of Arizona broadcasters at the state legislature. Our goal is to impact any Arizona legislation that may affect the broadcasting business. We’re also leading in-person and virtual discussions between Arizona broadcast GMs and Arizona’s congressional delegation in Washington DC. Our goal is to make sure the voice of Arizona broadcasters is heard on federal issues too.
The ABA plans to distribute our first-ever third-party research study in 2021 focused on Arizona audience consumption habits. We know stations need more data to help close sales deals and understand today’s media use. This data should fit perfectly in sales presentations.
ABA efforts to “futureproof” our business will focus on two core areas. On your behalf, the ABA is funding media career fairs at high traffic locations (or virtually as needed) to help YOU recruit for positions and meet EEO obligations. The ABA is also funding college scholarships, certifications and workshops at all three state universities with the goal of supporting programs that lead to more new hires and fresh perspectives.
ABA legal support remains directed in two key places. First, the ABA is offering member station access to our Washington DC legal counsel and Arizona broadcast lawyer to answer key questions about things like advertising, EEO, filings, compliance, towers and audits. We’ve also reserved budget dollars to help fund legal issues affecting multiple member stations and broad issues. Think of this fund as a safety net for unplanned costs.
The ABA is once again prioritizing ad agency advocacy, relationship management with key state officials, and ambassador networking with big business on behalf of Arizona’s radio and TV stations. We will also lead all EAS efforts in coordination with state officials and act as the bridge for shared TV and radio tower site challenges as we did throughout 2020.
Network with nearly every broadcaster in the state. We’re talking 200 partners that touch most audiences in the state of Arizona. Need an introduction to a specific station? Want to partner on project? Need advice on effective communication? ABA membership gives you a foot in the door with some of the best broadcasters in Arizona and access to a long list of ABA events where you can build relationships with broadcast leaders.
Once a year, ABA membership gives you the opportunity to promote your company directly to our broadcasting database. It’s a list that make up a “who’s who” in Arizona mass media. You can pitch your services, promote an upcoming event or simply educate our radio, television and other associate members on a topic that’s important to you and your business. This is truly unique access.
Are you looking for someone in the Arizona broadcasting industry to be a master of ceremony at your next event? Maybe you need someone to sit on a panel discussion? The ABA works with associate members to help coordinate the participation of some of the biggest names in Arizona broadcasting. Our goal is to help create forums that open up new dialogue and leave participants taking part in unrivaled events.
We take our Associate Members’ input very seriously, so much so that associate members can sit on our board of directors. Even in the digital world of today, there’s no megaphone larger in Arizona than broadcasting. If you’ve got a passion to help shape the future of mass communication in Arizona, ABA membership creates a unique opportunity to be a vocal advocate and community leader in Arizona.
Broadcasters fund the largest (and in many cases only) newsrooms in Arizona. In most places outside our large cities, local radio stations act as the only amplifier of community information, emergencies and localism. You’ll gain access to our once-weekly analysis of the evolutionary trends and new technologies literally changing the face of Arizona mass media. Your financial support will also help protect the critical role broadcasters play in our communities.
Even if you don’t work directly in broadcasting, the ABA offers a long list of on-demand training to all members. This includes hundreds of interactive courses, tests and written materials for sales, leadership, management, communication, HR and administration. Additionally, Associate Members have full access to our monthly webinars on a wide range of topics affecting the future of broadcasting and communications.
A strong broadcast association is a key to elevating the caliber of operations in the entire marketplace. With tools for education, a strong political presence, and attention to the underserved members of our community, the ABA provides necessary tools for all of us to grow. The Hubbard organization and family is totally committed to this fine organization.
The ABA united broadcasters in a joint effort to negotiate the successful renewal of a 20-year lease renewal with the South Mountain telecommunications site, and without the ABA’s support and guidance, there would have been a much different outcome. We will continue to be an active ABA members and we encourage everyone to do the same!
Every dollar counts and spending money that doesn't bring a return these days is just not done. Information, sales training and the legal hotline all bring a return to the station. Belonging to ABA is important, because it's an organization that impacts decisions that directly affect the radio business and is critical these days for future growth.