Traffic Specialist

February 10, 2020 by Comments Off on Traffic Specialist


Traffic Specialist

JOB SUMMARY The Traffic Specialist is responsible for scheduling all commercials on the correct orders; maintaining relationships with third parties providing copy and copy instructions; working with sales to ensure correct copy; maintaining the dub list in the traffic system; managing the house numbers in the traffic system. This career opportunity is a great way to become an important part of a highly respected TV station and begin a career with Gray Media Group, Inc., an industry-leading television station group.


• Secure and input traffic instructions for advertisers across multiple channels or playlists

• Enter detailed copy information using Wide Orbit traffic software

• Maintain instruction files, spot library and various other traffic functions

• Work closely with local account executives and clients in a professional and timely manner

• Notify account executives of missing copy instructions

• Pre-empt spots due to no copy

• Maintain thorough/accurate communication between traffic hub, Sales and TMP operators.

• Create dub lists, ingest and segment all spots and paid programming (from various delivery Sites)

• Will be responsible for quality control on all spots and paid programming

• Become familiar with compatible video formats and transcoding methods.



• Heavy emphasis on attention to detail

• A strong work ethic, and a positive attitude are required

• Previous traffic experience is helpful but not required

• Be able to complete all assigned tasks and functions independently.

• Strong organizational and written skills

• Great communication and people skills

• Ability to learn and understand required software and systems, strong computer knowledge preferred

• Ability to manage your time wisely to meet deadlines. •

Ability to prioritize assignments and handle multiple tasks simultaneously

• Ability to close the logs in the appropriate timeline/manner.

• Openness to learning new skills, systems, software.

• Build positive relationships with co-workers including the Gray hub, sales management, AE’s and news production.

• Problem-solving ability – identify problems, suggest improvements/solutions. Look at processes through a new eye to streamline or make things better.

• Ability to save the station money by minimizing errors.

• There may be other various sales related job responsibilities that come up as this is an ever-changing business.

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