Entravision Communications Corporation
Research Analyst
Location/Market: Los Angeles
JOB DESCRIPTION
Summary
Responsible for digital and broadcast audience/market analysis, creating and performing sales/marketing
presentations, providing strong insight and maintenance of all research-oriented software and materials.
Essential Functions
Creating and maintaining all qualitative sales materials related to station performance,
including qualitative/category/client sales sheets, digital product performance updates, TV
and radio ratings highlights, RL Polk automotive spreadsheets and sales sheets and market
overviews. Communicating and working with and for the sales teams and corporate
management with these materials, creating the best sales narratives and assisting sales in
overcoming objections using strong data, analytics, consumer & media trends. Daily and
weekly updates of key performance metrics.
Work directly with the digital department as lead research analyst for national and
multimarket projects. Keep up to date with digital audience trends, and make
recommendations for new digital products and/or leads. This role will be essential in
supporting digital-led sales RFPs by providing relevant insights and powerful storytelling.
Competencies
Complete and thorough knowledge of all aspects of Microsoft PowerPoint and Excel.
Microsoft certification in each is preferred. Experience in digital analytics and general digital
product knowledge of SMB services is essential. Also, be familiar with digital trade services
like Inside Intelligence/eMarketer, IAB, etc. Background in television and radio, and digital
audience measurement is preferred. An analytical mind. The successful candidate is a
detective of sorts, searching for why/what happened happened. Ability to work well in a very
fast paced environment; work well under constant pressure, with many immediate deadlines
and priorities that shift constantly. Ability to work well with all levels of colleagues, able to
take constructive criticism and learn from it, able to find ways to complete tasks quicker
while improving accuracy. The highest level of organizational skills, the ability to improve
upon the current way of doing things that benefits everyone.
Supervisory Responsibility
Reports directly to Market Intelligence Director
Position Type/Expected Hours of Work
This is a full-time position, Monday through Friday. Actual hours and schedule may vary.
Required Education and Experience
1. Triton Digital, Google analytics, and social media platform audience measurement
knowledge. Knowledge of IAB and Inside Intelligence/eMarketer and WINMO.
2. Experience with Nielsen Media Research Ratings, Scarborough Research, Simmons
Research, and R.L. Polk data.
3. Knowledge of NLTV and Software preferred.
Preferred Education and Experience
1. Prior experience working at a local broadcast station and/or digital company.
2. Familiar with eMarketer Insider Intelligence services and digital sales products and terms.
3. Spanish speaker a plus, but not required.
4. Familiar with Gmail suite, including email, Google Drive, Spreadsheets and Slides.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of
activities, duties or responsibilities that are required of the employee for this job. Duties,
responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US
Department of Homeland Security and the Social Security Administration and will use E-Verify
to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
Entravision is a diversified global media, marketing, and technology company that reaches and
engages consumers in the U.S., Latin America, Southeast Asia, South Africa and Europe.
Entravision’s portfolio includes digital media properties and advertising technology platforms
that deliver performance-based solutions and data insights, along with 55 television stations and
49 radio stations in the U.S.. Entravision’s International digital and technology businesses
include Smadex, Entravision Cisneros Interactive, MediaDonuts, and 365 digital. Entravision is
the largest affiliate group of both the Univision and UniMás television networks in the U.S., and
its Spanish-language radio stations feature its nationally recognized talent