Senior VP Integrated Marketing Solutions

January 13, 2022 by Comments Off on Senior VP Integrated Marketing Solutions

Website Entravision.com

OBJECTIVES
Manage all aspects of operations in order to increase news and programming ratings and garner a greater share of market revenue.
Manage the enterprise in which he or she is employed or of a customarily recognized department or subdivision therein
Customarily and regularly direct the work of two or more other employees therein
Has the authority to hire or fire and advance, promote or any other change of status of employees; and customarily and regularly exercise discretion and independent judgement.

RESPONSIBILITIES
PLAN & STRATEGY: The SVP must develop a detailed plan and alternative plan for the market as a stand-alone unit. The plan must include its product, revenue strategy, business unit workflow within the market, define the market structure from top to bottom and develop an incentive program, marketing protocols, alliances, sources of value, KPIs, internal governing systems and growth strategy.
REVENUE & CONTRIBUTION: To meet annual income and contribution margins budget (income minus cost of sales, including salaries, commissions, cost of tactical expenses, promotions costs, agency costs). To develop an annual revenue plan based on existing and new opportunities, bottom up account analysis, industry trends, competitive landscape and growth potential (updated on a Quarterly basis). This activity assumes that the position of SVP must have a fully shared commitment to making the year’s financial goals. The SVP will lead the outreach to Brand Managers with no less than 18 high-level meetings per year.
CLIENT PORTFOLIO MANAGEMENT: The SVP is responsible for developing and managing the portfolio of clients of the company. The position must use established company CRM tools and workflows and manage fair distribution of accounts, vertical industry specialization, active client base management, client satisfaction and delivery. At least quarterly, the SVP will review how accounts are served and re-establish goals for new accounts, will re-assign accounts or will develop plans to grow existing client accounts.
PRODUCT: It is expected that the position will oversee the content, product solutions and sales marketing teams to ensure alignment in order to meet or exceed revenue goals. In addition, the position will ensure the content team is focused on delivering its KPIs regarding audiences, revenues, communities, etc. On this front, the position is also responsible for maximizing audience reach by optimizing all potential content distribution channels (owned, negotiated, shared).
CUSTOMER SERVICE AND QUALITY CONTROL: The SVP will establish a direct-to-client communication channel, as well as client satisfaction platforms (Net Promoter Score – NPS). The position assumes that a detailed plan to call, visit or contact customers to survey client needs, satisfaction and new product development initiatives. Quarterly Reporting
STRUCTURE: The SVP will be responsible for the structure design, documentation, recruitment, training, leadership and governing protocols within its group. Moreover, the SVP will establish clear roles, responsibilities, key performance metrics, annual review processes and establish career and incentive paths for employees.
TRAINING: The SVP must define which are the required skills within its organization, and plan and deploy training and skill certification requirements (IAB, Salesforce, Tableau, Time Management, etc.) in order to develop a cutting-edge team.
REPORTING: Develop a full business unit group report – to review goals, plans, needs and strategy. (Monthly-Financial/Quarterly-Financial & Strategic) The position assumes that each division under its control has proper accountability, formats and procedures: content, sales marketing, revenues, operations, and proper use of technology.
PERFORMANCE INDICATORS: Financial – Revenue & OCF; Operations/Tech. Monthly summary and detailed report with KPIs, including AUR, Salesforce, Content, Ratings, etc. Team: Annual structure, KPIs and incentive plans recommendation to be established by December 1st for the following year. “Great Place to Work” goal above 70%. All top management with clear roles, KPIs and compensation protocols – annually by using a Balance Scorecard System; Deliver budgeting, capex, incentive plans in a timely fashion; Data: Owned content IP and user data.

SUPERVISORY RESPONSIBILITY
Reports directly to EVP

POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position, Monday through Friday. Actual hours and schedule may vary.

TRAVEL
Travel is required in and outside of the local market.

SKILLS
Leadership. The capacity to attract, persuade, motivate and develop multidisciplinary management through a connected environment and “future of media and marketing”.
Broadcast. Understanding, experience and exposure to TV and Radio broadcasting.
Digital. A clear understanding of digital ad-tech platforms and how they can be offered to clients.
Service Quality. Demonstrated capabilities to run and manage a sales, content and marketing organization with CRM platforms and high service quality standards (i.e. NPS).
Business Unit Orientation. Demonstrated ability manage P/L and business unit and report cash flow.
Exponential Alliances and Acquisitions. The capacity to act and think “out of the box” in order to achieve and exceed required results and develop strategic alliances and partnerships either within or outside the advertising industry.
Client contacts and the capacity to develop Tier 1, 2 and 3 level NYC and other key market relationships.
Planning. Demonstrated management ability for accountability, planning, budgeting and reporting economic and operating KPIs.
Languages: English/Spanish bilingual preferred.
Technology tools: Office, Salesforce, BI tools, CRM tools, NPS platforms (active interest in the use of technology, processes and BI reporting).

EXPERIENCE
3+ years’ experience in leadership brand, marketing, digital or business leadership positions.
Sales Team recruitment, hiring, compensation system negotiation, leadership, training.
Developing creative marketing solutions beyond a simple reach.
Capacity to manage teams and business units in the U.S. and abroad.
Reporting to top management, board of directors, developing strong presentations.
Experience in managing a National or Local client base.
Experience in developing product and sales marketing presentations to clients (e.g., upfronts).
Capacity to manage sales marketing and content teams, insight management and data teams.
Capacity to lead an organization of 400+ individuals with multiple profiles.

OTHER DUTIES
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.

Entravision Communications is an Equal Opportunity Employer. We encourage women and minorities to apply.

To apply for this job please visit entravision.csod.com.