Digital Audience Acquisition Specialist

November 19, 2021 by Comments Off on Digital Audience Acquisition Specialist

  • Full Time
  • USA

Website Bonneville Phoenix

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.

 

Bonneville International is an integrated media company, providing content, advertising and digital marketing solutions across 23 radio stations in Seattle, Phoenix, Denver, San Francisco, Sacramento, and Salt Lake City, along with the NBC Affiliate TV station, KSL-TV 5, in Salt Lake. As a leader in broadcasting and advertising for over 50 years, our purpose is to build up, connect, inform, and celebrate communities and families across our markets. We’re proud of our history, and we want talented people to join us as we continue to grow!

POSITION PURPOSE:

As Audience Acquisition Specialist, you will manage SEO and social media acquisition strategy across Bonneville’s portfolio of websites and apps, as well as our podcast, video, and audio offerings.  Additionally, you will develop best practices for attracting digital audience, lead SEO and social media acquisition training for editorial teams and help inform editorial decision-making across our local news and sports properties. This person should understand the technical intricacies of SEO and social media acquisition, while also being well-versed in the art of attracting digital audience.

This is a remote role where the employee may report to work in-person on occasion or not at all.
To work on Company premises, or with clients / members of the public at other locations, Bonneville employees must provide proof of vaccination against COVID-19 or evidence of a negative COVID-19 test within the previous seven days.

KEY RESPONSIBILITIES:

Manage SEO strategy across Bonneville’s digital properties (websites, apps, podcasts, live audio and video)
Manage social media acquisition strategy
Monitor search trends to inform editorial decision making
Develop best practices and provide training across multiple markets for growing digital audience to editorial properties
Work with data intelligence team to identify most desirable audience segments
Manage YouTube search strategy and performance
Coordinate with third-party distributors to expand marketing opportunities
Identify and champion new ways of optimizing content for discoverability
Work closely with development team to ensure SEO best practices are implemented in new code
Track, report, and analyze website analytics as they related to organic audience acquisition

REQUIRED SKILLS & EXPERIENCE:

Thorough understanding of digital marketing channels including SEO, SEM and social media
Experience with digital analytics including Google Analytics, Facebook Insights, Twitter, YouTube Analytics, Google Search Console and Google Webmaster tools
Strong communication, presentation, and organizational skills
Experience working in digital media marketing
Ability to work well under pressure and under deadlines

PREFERRED QUALIFICATIONS BUT NOT REQUIRED:

Bachelor’s Degree in Business, Marketing, Journalism, or a related discipline.
Experience with A/B experiments
Knowledge of HTML, CSS, and JavaScript
Knowledge of search engine algorithms
Experience with website optimization tools
Up-to-date knowledge on latest in search and social trends

HIRING COMPENSATION RANGE: $50,000 – $60,000 annually depending on experience

PHYSICAL DEMANDS:

Receive, process, and maintain information through oral and/or written communication effectively.
Substantial physical movements (motions) of the wrists, hands, and/or fingers.

THE BONNEVILLE EXPERIENCE:

Dynamic team culture that values teamwork, having fun, and collaboration
Continuous growth and development training
Generous PTO policy in addition to paid holidays
Extraordinary benefits such as a 401k with matching, with no waiting period
100% employer-funded retirement account, immediately 100% vested
High value health care plans at low prices (Medical, Dental, Disability, FSA, Vision)
We are focused on contributing to the communities we work in. We encourage our employees through initiatives such as matching for personal charitable giving and fundraising and paid volunteer hours.
To learn more about how our local media matters and to join our growing team, visit: https://bonneville.com/

As a media company, we are responsible for lifting and inspiring with respect and giving voice to all the communities and clients that we serve.  A diverse and inclusive workforce is crucial to our ability to create and deliver exceptional content, products, and services that represent our communities, and we believe that empowering all our employees to share their ideas and experiences will fuel creativity, innovation, and inspiration.

Bonneville is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.

For more information, or to apply now, you must go to the website below. Please DO NOT email your resume to us as we only accept applications through our website.

https://admin.sourcingpro.io/apply/33879/442475/

To apply for this job please visit admin.sourcingpro.io.