Webinar: New consumer research to guide editorial, station sales efforts
We all know one of the most valuable questions any business can answer is how is my customer changing? COVID-19 is undoubtedly changing local media audiences and dramatically altering consumer behaviors.
Tuesday, May 12 at 1pm-2pm Arizona Time
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As part of a partnership with internationally recognized media research and consulting firm SmithGeiger, we’re debuting brand new COVID-19 research insights on consumer behavior. Built specifically for Arizona, join SmithGeiger’s Andrew Finlayson to learn what people are doing right now, the platforms they are using, the worries they share, and the plans for consumer spending going forward. This data should help with editorial decisions in addition to crafting sales and marketing messages that resonate with audiences in this new era.