The ABA’s mission is to serve, educate and advocate, and here’s the part where we educate. Check out these articles on broadcast industry topics, curated by Art Brooks, to share and discuss in the newsroom and around the proverbial water cooler. And remember – we share stories all week long on our social media channels.
The development of a new, next-generation advertising management software platform designed to provide broadcasters with the ability to effectively exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology is underway. The companies intent on bringing the SaaS platform to fruition are Sinclair Broadcast Group and Imagine Communications.
President Trump on Wednesday repeated a pledge to make it easier for people to sue news organizations and publishers for defamation, denouncing the country’s libel laws as a “sham” a day after his personal lawyer filed a lawsuit against a major media outlet, BuzzFeed News.
How many Pandora, Spotify, and AM/FM radio listeners hear ads? This was the simple question researcher Vision Critical/MARU posed to 2,617 consumers. The results: Only 54% of Pandora and Spotify listeners actually pay attention to the ads. Disappointing for Spotify and Pandora advertisers hoping to reach engaged customers.
As TV viewing habits continue to change significantly, marketers are searching for other ways to engage with these fragmented audiences. For instance, more and more marketers are shifting a large chunk of their advertising budget to over-the-top, or OTT, services which draw a growing number of viewers away from traditional TV, particularly those from the younger demos advertisers covet.
In the wake of Saturday’s false ballistic missile alarm, Reps. Colleen Hanabusa (D-HI) and Tulsi Gabbard (D-HI) have requested the House Armed Services Committee launch its own congressional investigation. “Without prejudging the outcome of any investigation, the question is to what extent the Department of Defense should have greater control or oversight over military and/or national security emergency alerts issued by state emergency management agencies,” Hanabusa said.