Nielsen: Big Events Drive Millennials to TV News
While millennials are more likely to get their news from digital sources, when a big story breaks, their TV news viewing spikes, according to a new report from Nielsen. Nielsen calls millennials the most coveted consumer demographic from a marketer engagement perspective, yet are the most stereotyped. To provide a better look at their media habits and attitudes, Nielsen has created special studies of this group that marketers are so eager to reach.
CBS Undercuts Sinclair in the Local-TV Giant's Battle With Hulu
Sinclair Broadcast Group Inc., the largest owner of local TV stations in the U.S., just lost a bargaining chip in its negotiations with streaming service Hulu LLC. Sinclair had refused to let Hulu offer live CBS programming in two dozen markets across the U.S. unless the online TV platform also agreed to carry another Sinclair property, the Tennis Channel. But Hulu instead reached a deal with CBS Corp. to offer a national feed of the network in the markets where Sinclair operates a local affiliate.
The Inside Story On How Hurricanes Impact Radio Listening
As Hurricane Florence slams the Carolinas this weekend with life-threatening storm surge, heavy rainfall and damaging winds, radio listening patterns in the region will be anything but status quo. Based on audience data from 2017’s catastrophic hurricane season, listening will surge to radio stations airing news programming. But how radio and TV audiences ebb and flow during monster storms like Florence is as different as the hurricanes themselves.
Life-size Bronze Tribute of Wallace, Ladmo & Gerald to be Unveiled at the Phoenix Zoo
A tribute bench depicting the beloved characters of the longest running kids show in Valley history, Wallace & Ladmo, will be unveiled at the Phoenix Zoo, Monday, September 17, 2018 at 9:30 a.m. near the Zoo’s main lake.