House Passes Repack Funding Bill—With A Bonus For Broadcasters
Radio stations hit by the upcoming repack of television spectrum are one step closer to securing federal dollars to offset their costs related to the process. The House unanimously approved a bill (H.R. 4986) Tuesday that would create the FM Broadcast Station Relocation Fund. The pool of money could be tapped by owners of FMs and FM translators to help stations build back-up facilities or cover lost advertising revenue when forced to go dark while engineers are working on a co-located TV antenna.Read more
Could Meredith buy WHO-TV or KDSM?
Meredith Corp. is looking to buy some Sinclair Broadcast Group television stations as that conglomerate finalizes a merger with Tribune Media. Steve Lacy, executive chairman of the Meredith board, told an audience at a media conference Monday morning that he would ask the company's board of directors later in the day for permission to bid on certain Sinclair television properties.
Study Shows That Every $1 Spent on Radio Advertising Returns $12 In Purchase Activity
Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments—it promised as much last fall, when it established ROI guarantees—so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every $1 spent on advertising.Read more
Fox Wants to Reduce Ad Time to Two Minutes per Hour by 2020
Fox Networks Group’s ad sales chief, Joe Marchese, is setting a lofty goal for the broadcast network: reducing TV ad time to two minutes an hour by 2020. Mr. Marchese announced that target at a private industry event it hosted last week in Los Angeles, where advertisers, buyers and executives from rival media companies discussed TV advertising’s woes.Read more