Arizona Broadcasters Association


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  • Wednesday, September 13, 2017 3:55 PM | Anonymous

    Meet Imani Stephens – the ABA Scholarship Recipient Striving to be an Influential Journalist

    The ABA invests $16,000 a year in scholarships benefiting seven students – four at Arizona State University and three and Northern Arizona University. In this feature, we help you get to know one of the recipients of those scholarships. Imani Stephens, an ASU student answered these questions for us while starting up the new school year.

    What are some of projects you’ve worked on during your time at ASU? Any of them been especially meaningful?

    Throughout my experience at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University, I have worked on stories focusing on the human aspect of society. Last semester, I reported on a nonprofit organization, L.A Kitchen located in Los Angeles that provides culinary instruction for former foster care youth, those homeless, and inmates on parole. While working on this story, I realized the role of an influential journalist, which is to highlight the people of the story.

    What are some of your career goals?

    I have a desire to pursue a career as a broadcast journalist with a focus on politics, justice, and investigative issues. After graduating in the fall of 2018, I plan to obtain a local news reporter position and attend law school.

    What made you want to become a journalist?

    I’ve been interested in journalism since I’ve realized the role of a journalist in a journalism course offered at my middle school, I deepened my passion for analyzing, writing, and reporting. Although I didn’t have hands-on experience with broadcast journalism before college; I followed and strived to emulate journalists from local television news broadcasts.

    What does this scholarship mean to you?

    I grew up in a single-mother, and low-income household and this scholarship allowed me to continue my education. I am beyond grateful to receive financial assistance to participate in student media organizations, internships and attend conferences to enrich my experiences at ASU. The Arizona Broadcasters Association Scholarship inspired me to continue striving for success.

    What would you like to say to all the ABA members who made your scholarship possible?

    It is an unparalleled honor to receive the Arizona Broadcasters Association scholarship, and it has provided me with the opportunity to advance my career as a student at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. The scholarship alleviates the stress of working multiple jobs and has allowed me to focus on my education. I have interned at Arizona PBS and KCBS 2/KCAL 9 in Los Angeles. I am currently interning at KPNX/12 News (NBC/TEGNA) in Phoenix, and without the support of the Arizona Broadcasters Association Scholarship, I would not have the ability to participate in the great opportunities available.

  • Monday, September 11, 2017 3:56 PM | Anonymous

    Hall of Fame Q&A with Steve Goddard

    The ABA will be inducting five more members into the  Broadcaster Hall of Fame on October 12. Below is a Q&A with one of those inductees, Steve Goddard. 

    According to your bio, you’ve been doing this since you were 16! What’s been the biggest change you’ve seen in the industry over those years?

    Movement away from local programming serving local audiences, to a national platform whose goal is to run stations as cheaply as possible.  Large corporations owing a mass of stations has been a great disservice to the audience.  Fewer choices and a sameness from market to market because of the consolidated programming makes for less innovation, less risk, and less for a young broadcaster to emulate.  We’ve taken away the local sizzle and all become a bland flavor of vanilla.

    What has stayed the same?

    Not a lot.  Technology allows us to do more, but imagination has been stifled due to the necessity of cranking so much crap in the quickest and cheapest way possible.  There’s precious little time to do anything more but get it out quick and dirty.  There aren’t jocks to emulate like there once were because of the standardized procedure of each large company trying to pinch every penny to service their own debt.  Some small and medium markets are doing it right, mostly due to pride and effort shown by local ownership.  But again, there’s not much worthwhile programming in the larger markets.

    What is a piece of advice you got that has helped in your career?

    Be your own person – follow your own intuition.  Listen and learn.  Discard something that doesn’t ring true to yourself.  Have a good time.  On those days where you just don’t feel it, just let the format get you through the shift – every day isn’t going to be a gem.  You’d better like what you do – you’re going to be doing it for a long time.  Don’t take yourself too seriously.  Nobody is hanging on your every word.  Sometimes it’s not what you say, it’s how you say it.

    What’s the craziest thing you’ve had happen on air?

    Nothing I can talk about – let’s just say a certain promo man brought in a very attractive lady from a certain club in town into the control room on my birthday who proceeded to do her on stage act while I was on the air.  Embarrassed?  I’m still showing shades of red for all she showed.   With the big glassed in area that separated the board from the lobby, everyone else got an eyeful too. And no, it would never happen today.

    When your career is over with, what do you want to be remembered for?

    Being the best papaw in the world to my grand daughter.  Radio is what I’ve done for a living for almost 50 years, and in many ways I’m still that same 16 year old kid that walked into my first radio station looking for  summer job.  My passion for music hasn’t waned.  I’ve made a lot of mistakes in life that I’ve hopefully been able to right.  As time has gone by, I’m more centered in my life – more focused on what’s really important.  Radio is what I do, but it’s not who I am.  It’s a part of me and I’ve shared that part of my with a lot of people over the years.  I’ve had and am still having a great time, but it’s not the center of my universe.  As long as someone wants to hear me, and I feel I can still operate at a 100%, I’ll continue.  If I reach the point I can’t do it at that level, I’ll walk away – no regrets and no fanfare.  When my grand daughter gives me a big hug and says I love you, that’s who I am.  A papaw that has succeeded as a human being — everything else is gravy.

  • Tuesday, August 01, 2017 10:21 PM | Anonymous

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426 North 44th Street, #310, Phoenix, AZ  85008  |  Phone: 602-252-4833  |  Fax:  602-252-5265

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