1. FREE on-demand training modules for your staff in sales, marketing, management, HR, on-air, etc..
No matter your size, we know we all see how quickly the world around us in changing. The ABA offers access to a comprehensive on-demand training service called P1. Any of your employees can use this service at no cost to the station. The online training groups courses together for things like entry-level broadcast sales, advanced sales, customer service, human resources, management, on-air, recruitment, health and wellness and more. This is an extensive program that would otherwise cost an individual station thousands of dollars to purchase. As an ABA member, you receive full access for your teams.