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JOBS AT ABA MEMBER STATIONS
Director of Digital - KNXV
ABC15 in Phoenix is hiring a Director of Digital to join our team. The Director of Digital will oversee the station's digital content and operations. This position reports directly to the station’s Vice President and General Manager.
WHAT YOU’LL DO:
o Set and execute local digital strategy to achieve business goals.
o Responsible for working with the local News Director creating and managing internal systems and processes to keep all digital platforms up-to-date, current and competitive with local news and information (text, video, data) 24 hours a day, 7 days a week.
o Partner with local sales management to achieve revenue targets; capitalize on alternate revenue streams.
o Responsible for the overall management and functionality of the website and all other assigned digital platforms such as mobile, tablet and social and third-party/syndicated.
o Work collaboratively with corporate digital team on implementation, support and training for current and new products and platforms.
o Optimize pages and sections of the website for search (SEO).
o Track monthly analytics including standard web, advertiser, video, mobile and social.
o Work closely with all departments (News, Advertising, Marketing, Sales) in a collaborative manner to support their digital needs.
o Conceptualize and create new content areas on the website and manage others engaged in similar assignments.
o Work with site partners and advertisers to create and maintain web content including the incorporation, insertion and maintenance of native content or advertiser creative and video commercials into the sites or apps; some design of advertiser creative may be required.
o Troubleshoot any problems that may develop with the website.
o Manage digital beat reporters.
o Provide digital training and development for station colleagues.
WHAT YOU’LL NEED:
o College degree in a related field or equivalent experience required.
o 5+ years of comprehensive digital media experience required.
o 5+ years’ experience in digital media, journalism, broadcast, media sales or a closely related field.
o 2 - 5 years of supervisory experience strongly preferred.
WHAT YOU’LL BRING:
o Ability to multi-task and prioritize in a fast-paced newsroom environment.
o Ability to meet deadlines.
o Proven ability to work collaboratively with editorial, sales and marketing leaders.
o Strong sense of initiative and focus on continuous learning.
o Strong understanding of analytics for digital audience, engagement and revenue.
o Ability to build strong relationships in the local station, with the corporate team, and with third-party partners.
o Demonstrated entrepreneurial abilities with start-up business/project skills strongly preferred.
o Demonstrated change management skills or experience.
o Persuasive, encouraging and motivating.
o Working knowledge of online content management systems (CMSs) and HTML.
o Knowledge of social media and SEO concepts and a rich understanding of all things digital including video, mobile and tablet applications strongly preferred.
o Demonstrated success in growing social media audiences and communities (including but not limited to Facebook, Twitter and YouTube) is strongly preferred.
The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 33 television stations, Scripps is one of the nation’s largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape and Laff; and Triton, the global leader in digital audio technology and measurement services. Scripps produces original programming including “Pickler & Ben,” runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, “Give light and the people will find their own way.”
As an equal employment opportunity employer, the E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.
To apply for this position, please visit us at our External Career Center: https://scripps.com/careers and search for Job Requisition 020756.
426 North 44th Street, #310, Phoenix, AZ 85008 | Phone: 602-252-4833 | Fax: 602-252-5265