Summer plans + progress: Arizona radio and TV digital marketing campaign
We’re entering month four of the ABA’s media campaign to promote local radio and TV stations in Arizona. We’ve invested $100,000 to-date and have just signed a contract to double that investment by August for a total of $200,000.
Here’s what we have seen so far:
- We’ve delivered 4 million ad impressions across CTV, audio, display and social media platforms.
- We’ve received 50,000 pageviews to our plugintoaz.com landing page and 25,000 unique visitors.
- We’ve sent out 4,500 free TV antennas across the state, currently averaging 55 antennas per day.
In the April ABA board meeting, we committed to a 3-month extension of the campaign at the same financial level with plans to keep the campaign going even longer if we continue to see the same level of success.
As we shared last month, any “echo effect” each of you can lend from your station social and digital platforms makes a giant difference. Mentions about the TV antennas in particular drive up the orders in astonishing ways.
Here are some social media posts for consideration, should your teams be able to lend a hand. On-air mentions make a big difference too.