ABA to debut 2022 research of Arizona media use
The ABA is ready to release key data about how Arizona consumers use media in 2022! Earlier this year, we partnered with media research company SmithGeiger to interview consumers from all around the state in a panel study of more than 1,200 people. The results mirror our state’s demographics and offer a glimpse into media consumption right now.
We plan to debut the study with a virtual presentation on Tuesday, May 3 at 11am. We will send all assets to member stations following this presentation.
This Arizona media research will address several key topics:
-Weekly use of radio, TV, print and digital platforms in Arizona
-Entertainment and news subscription services used by Arizona consumers
-Technology devices most used by Arizona consumers
-TV antenna use trends in Arizona
-Audio smart speaker use trends in Arizona
-How Arizona consumers are using social media platforms
-How Arizona consumers find out about new products and services
-Current Arizona consumer purchase priorities in auto, home services and health
All data will be broken out by region for Phoenix Metro, Northern Arizona, Southern Arizona and Tucson Metro. Our goal is to make sure this data helps you close more sales, prove resilience, and understand today’s evolving media use.