As we get ready for a new year, the ABA can give your newest sellers the training they need for success.

Once each quarter, we offer a FREE 7-week onboarding program for new AEs with our partner P1 Learning.

The program offers virtual one-on-one feedback designed to build media sales confidence.

The next training begins on Monday, January 10, 2022.

To sign up your newest AE (or those who want some mentoring), send an email to info@azbroadcasters.org. It’s a FREE member service!

In addition to our AE training efforts, the ABA is also working with the University of Arizona to train business school students in the art of local media sales.

We put 15 students through a certification program this fall. If you need a little hope and inspiration for your day, check out their video about interest in local media.