ABA to expand marketing campaign investment for stations, grow investment level to $200,000
In January, the ABA will begin investing in a paid media campaign to target cord cutters and digital audiences.
Our goal is to promote Arizona radio and TV as smart, local and indispensable alternatives to paid digital subscription services.
While we announced plans for an initial investment of $50,000, we’ve decided to double down and invest as much as $200,000 in this effort during 2022.
It’s clearly too important of an issue!
This campaign is intended to include social media, OTT and streaming audio platforms with video, audio and graphic elements.
Elements will run in both English and Spanish and we plan to share all assets with you.
In order to ensure we don’t give any one member preferential treatment, we’ve been taking bids from outside digital ad agencies to run the campaign and are finalizing that selection process this week.
We hope to have the first creative elements done in December, and will continue to update you on progress.