ABA to release first-ever research study of Arizona media consumption habits
May 20, 2021 by Arizona Broadcasters Association Uncategorized Comments Off on ABA to release first-ever research study of Arizona media consumption habits
For the first time in its history, the ABA is releasing a detailed research study of Arizona media consumption habits.
The study is two years in the making and has been tailor-built with media research firm Smith Geiger to highlight the current state of Arizona media use. We know stations need more LOCAL data to help close sales deals and we are confident this new study will provide a wealth of information that can help give advertisers more confidence.
As an added benefit, the study has been built so that all data can be broken out for different areas of the state.
We are sharing this research results to all ABA members via each station GMs. Other radio and TV employees are welcome to review the data at the pleasure and direction of their GM.