MAKING YOUR SALES CASE: ABA RELEASES 2020 MEDIA USE PRESENTATION
To help drive revenue and accurately tell your story to clients, the ABA has pieced together a detailed look at 2020 media consumption patterns.
The below-linked presentation relies on the latest studies from broadcast tracking companies like Nielsen and comScore. The presentation breaks down both TV and radio consumption patterns, a comparison of TV and radio to digital portals, how habits have evolved in a work-from-home world, and a reminder about what makes broadcasting so resilient. Please use however helpful!
As a reminder, the ABA is also actively building the framework for our first-ever LOCAL research study of Arizona audience consumption habits. We know stations need more LOCAL data to help close sales deals. To help this effort, we’re forming a working group of leaders to identify the data needs that will help grow business. If you would like to join the team, reply to this email ASAP.