Is your station ready for 2020 political ads?
Now is the time to ensure your systems comply with the FCC’s political ad requirements. Arizona’s lowest unit rate rules kick in soon:
March 17, 2020 Arizona Presidential Primary:
LUR Political Window starts on Feb 1, 2020 (45 days out)
Aug 4, 2020 Primary Election in Arizona (state races):
LUR Political Window starts June 20 (45 days out)
Nov 3, 2020 General Election:
LUR Political Window starts Sep 4 (60 days out)
The FCC’s political broadcast rules cover who is entitled access to broadcast advertising time, how much they pay for that time, and record-keeping requirements. Here’s a summary book that outlines many of the most common 2020 political questions. Plus, here’s the archived video of a 2020 political webinar we offered in November.